“Diseño de un plan de marketing para la empresa comrepsa, dedicada a la fabricación, importación y comercialización de equipos industriales, ubicado en el sector norte de la ciudad de Quito”

Abstract:

The COMREPSA company dedicated to the manufacture and sale and import of industrial equipment, located in the northern sector of the city of Quito. COMREPSA has a very wide range of products but at the request of the owner thereof to a study based products representing higher income and less exploited domestically Bridges Cranes will . In recent years the company has maintained its service without major changes , and based on the same operational structure that has given results. However, the revenue from the sale of overhead cranes have declined steadily year after year , so it is clear that customers do not show the same satisfaction. For the development of field research project was conducted to measure what is the behavior of buyers of industrial inputs, which will serve as support to project future demand will CONREPSA.

Año de publicación:

2014

Keywords:

• administración de empresas
• IMPORTACIÓN
• MARKETING

Fuente:

rraae