Regresar

“Reputación online de líderes políticos latinoamericanos en contexto de protestas. Caso Ecuador y Chile

Abstract:

This research determines the online reputation of the President of Chile in a context of crisis during the period January 1, 2019 and March 30, 2021. The study has a non-experimental approach, the scope is descriptive and has a mixed approach (quantitative and qualitative). The research techniques used to collect the research were through analysis of text messages published on the social network Twitter where the website https://getdaytrends.com was used to search for the hashtag # Piñeractm with which it will be carried out. the study. A total of 7,133 tweets were collected. The results showed that it is indeed possible to build a digital reputation, based on the tweets published by citizens who make popular opinions, criticizing the management, leadership and image of a politician, such as the president of Chile, Sebastián Piñera, about whom evidenced a negative reputation. KEYWORDS: GOVERNMENT COMMUNICATION, TWITTER, DIGITAL REPUTATION, CRISIS, POLITICAL LEADERSHIP, PROTESTS