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“Trascendencia gráfica”. Esta propuesta busca fortalecer los procesos de construcción de medios visuales desde el marco de la responsabilidad social gráfica. La conferencia trascendencia gráfica analiza el impacto social de las ilustraciones en Guayaquil desde la difusión masiva de las campañas preventivas.

Abstract:

The problem of this research What visual elements of graphic design in the illustrations are the most suitable for print media in gender violence prevention campaigns in Guayaquil city? The objective is to determine the impact of illustrations in print media in campaigns to prevent gender violence in Plan international in the Guayaquil city. The hypothesis: the impact of the illustrations originates from their management in the configuration of social imaginaries through the construction of campaigns for the prevention of gender violence in the collaborators of Plan International. The variables are illustration management; prevention construction campaigns. The type of this descriptive research. The design is non-experimental-transectional. The methodology: structuralism. In this research it was 8 techniques divided into four qualitative and four quantitative. Results: hypothesis tested. Proposal is to create conference “graphic transcendence” is focused on the analysis of the social impact of illustrations in prevent campaigns to prevent social phenomena.