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Evaluation of the user experience in the Moodle UTM platform through eye-tracking

Abstract:

The present study analyzes the usability and user experience in the Moodle platform of the Technical University of Manabí using eye-tracking and other methodologies, such as user tests, heuristic evaluation and data analysis. The objective of the research is to identify usability problems and improve the user experience in the context of the Technical University of Manabí. Eye-tracking allows you to measure and analyze metrics such as the total number of saccades, fixation time on the first item, and fixation time on the first displayed item. The research is also based on Human-Computer Interaction principles and International Organization for Standardization to evaluate the usability of the platform. The results are useful for developers and educational technology managers in improving Moodle and user satisfaction and showed that, based on the results obtained, it was evidenced that, in addition to “Time to First Fixation” (TFF), other metrics as the “Total number of fixations” and the total amplitude of the saccadic movements depending on the valuable information on the usability of the Moodle platform at the Technical University of Manabí. These metrics offer deeper insight into how users process and move through information, which can be key to improving the organization of elements in the interface, thus optimizing user experience and overall satisfaction.