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Digital communication strategies in the development of rural tourism in decentralized governments

Abstract:

The research work shows that communication strategies are constantly more innovative where it seeks to strengthen external and internal interrelations, where it contributes to the growth and development of rural parochial tourism, whose objective was to determine the incidence of communication strategies in the development of the Rural tourism of the Parish GAD of the Santa Elena canton, in which the research argues the conceptual theory of each study variable, whose approach was how much-what. The results of the investigation were obtained using the Statistical Package for Social Sciences statistical program with the purpose of analyzing this tool, the level of reliability, presenting as results that the communication strategies implemented by the Parish GADs have a positive effect on the growth of rural tourism., through the application of strategies where visitors are informed of the events to be held, as well as the attractions that the parish has.