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Fusion Restaurant proposal based on local products and ancestral knowledge in the San Diego de Rodeopamba community in the Cotopaxi province – Ecuador

Abstract:

The goal of this research is to promote gastronomic tourism based in the rescue of local products and ancestral knowledge to improve the internal popular and solidarity economy of the community of San Diego de Rodeopamba located in Cotopaxi town, through the offer of food and beverage services to both national and foreign tourists. The methodology used is quantitative and qualitative through a situational analysis and application of surveys to a specific segment of the Yambo Lagoon. The results obtained help to create marketing strategies, tourist profile and adequately direct the implementation of the fusion restaurant in the community. Finally, with the data obtained, develop business plan for the implementation of the fusion restaurant in community previous mentioned.