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Communicational Citizenship in the Media of Ecuador

Abstract:

The purpose of the research is to identify the treatment of communicational citizenship in the social information media, with local and national coverage, in Ecuador through the study of their Web sites in order to know the relationship with the emerging interests of society. The research questions are: what kind of manifestations related to citizenship and people’s rights are presented in the media; does the informative treatment that the media give to the manifestations of communicational citizenship make visible the interests and demands of the citizens? The methodology is quantitative and qualitative, descriptive and relational, through content analysis and expert interviews. The Ecuadorian media insert in their news the new emancipations sought by the community, but they do not develop them, they remain as marginal notes, thus depriving discussions and debates from appearing in public opinion. A conservative vision prevents social dynamism from being reflected in the media.