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Socially Responsible Human Talent Management in Family Businesses in Southern Ecuador

Abstract:

Currently, family businesses play a significant role in the economy of any productive sector, primarily because they create employment opportunities and innovate in corporate social responsibility (CSR) strategies, aiming to generate value for stakeholders. Family businesses often have a long-term vision and a strong commitment to their legacy, making them more inclined to adopt responsible practices that benefit employees, customers, and communities. However, it is important to note that not all family businesses align with the vision of being socially responsible enterprises, as some have focused their efforts and resources solely on economic gains. This study was conducted in small and medium-sized family businesses located in southern Ecuador to determine whether they have a business approach that values and promotes work-life balance for their employees. To achieve this, the Family-Responsible Company (EFR) model was applied by collecting information from the managers of these businesses through a survey designed by the International Center for Work and Family at the University of Navarra.