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LEGAL ASPECTS: INTELLECTUAL PROPERTY FOR MUSEUM MANAGEMENT

Abstract:

Introduction: The perception of Intellectual Property in museums in developing countries has been more varied. Some addressed the issue in the context of providing broad access to documented heritage, or instead as one more issue in the broader debate on the retention and heritage of national cultural heritage. With the advent of new technologies, museums in developing countries also face similar challenges in managing and distributing their cultural heritage content, that is, while maintaining provenance, attribution and authority, objectives shared by museums worldwide. Objective to analyze the most important aspects for intellectual property in the management of museums as public entities and make proposals to improve their management. Scientific methods: analyze the most important aspects for intellectual property in the management of museums as public entities and make proposals to improve their management. Conclusions: Multiple collections or assets that are closely linked to the world of Industrial Property are deposited in museums. Museum intellectual property management can be divided into seven distinct categories: the IP inventory or audit; IP policy; licensing strategies; digital rights management solutions; Outsourcing; The communication and marketing plan; and environmental scanning. The recommendations for the continuous improvement of the categories of intellectual property management in the museum contribute to an efficient and instructive way of enabling the necessary management of these institutional resources. Communicating and establishing alliances in this sense is necessary in a museum again.