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Augmented Reality and digital marketing. Impact on advertising campaigns and promotion

Abstract:

Technological advance allows the virtual fusion of objects that are beyond our reach. Augmented reality makes it easier to have objects from the virtual world to the real world. This allows many of the commercial activities that use old or conventional methods to be improved more innovatively. Information is a crucial factor in all aspects and even more so in sales activities where the evaluation of the product from different perspectives is a strong indicator in decision-making, which is why how this information is exposed is important. seen from the consumer's point of view. The problem is to determine the effects that the use of visual information produces on real images in the field of marketing and to evaluate the impact that the use of this technology has on people since it is not always possible to affirm that when using AR the result is successful since in some cases the result is not favorable. The objective is to …