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A framework proposal for ontologies usage in marketing databases

Abstract:

The knowledge extraction in databases has being known as a long term and interactive project. Nevertheless the complexity and different options for the knowledge achievement here is a research opportunity that could be explored, throughout the ontologies support. This support may be used for knowledge sharing and reuse. This work describes a research of an ontological approach for leveraging the semantic content of ontologies to improve knowledge discovery in marketing databases. Here we analyze how ontologies and knowledge discovery process may interoperate and present our efforts to prose a possible framework for a formal integration. © 2011 Springer-Verlag.