Application of technology of information and communication in the business world: The value of affiliate marketing

Abstract:

The present economic situation has challenged many firms to focus on technological change showing a new interest on affiliation industry. This way, the aim of this article is to analyze which are the relevant aspects when using affiliation marketing by Spanish enterprises as a way of commercializing. According to the aspects involved in the investigation, we have chosen a qualitative methodology addressed to get and study primary information which can be completed by secondary sources. This methodology has allowed us to verify hypothesis extracted from the initial studies and determine the corresponding conclusions.

Año de publicación:

2016

Keywords:

• IT Management
• Technological Change
• Affiliation marketing and advertising

Fuente:

scopus