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Artificial Intelligence and Its Impact on Digital Transformation Processes

Abstract:

Artificial intelligence (AI) and digital transformation are two closely related concepts that are changing the way businesses and organizations operate and compete in today's marketplace. AI, which refers to the ability of machines to perform tasks that require human intelligence, is being increasingly used in digital transformation, which refers to the process of adapting organizations to new digital technologies to improve their efficiency and profitability. Thus, AI in digital transformation presents numerous opportunities for companies, including improvements in operational efficiency, process optimization, product and service customization, and more informed decision-making. Though, it also poses significant challenges, such as the need to reorganize and redesign business processes to take full advantage of AI capabilities, and the need to ensure data privacy and security. The systematic review of the current literature suggests that the adoption of AI in digital transformation is increasing in different sectors and business areas, and that companies that manage to effectively integrate AI into their processes and operations are gaining significant competitive advantages. However, it also highlights the importance of addressing ethical and regulatory challenges associated with AI, and fostering education and skills development in the workforce to ensure an effective transition to an AI-driven digital economy.