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A look at the youtubers of the andean community

Abstract:

YouTube is presented as a constantly updated video channel and the one with the greatest impact on audiovisual production, despite the fact that there are other platforms. Users can actively participate through the creation of material, rating, commenting or integrating content on social networks, blogs, etc. The objective of this research is to prepare a map of the ten main YouTubers of the countries of the Andean Community to know their profile, language and content they produce. To collect the information, a tab was used to construct the information, which contains the following data: subject, number of subscribers, views, videos, gender and age. On the other hand, a content analysis was carried out to find out the technical and construction aspects of his speech. The results point out that youtubers from the Andean Community are adapting to world trends, they are mainly dedicated to entertainment. On the other hand, in the 20 videos analyzed it was determined that the most used language function is expressive, which generates closeness with the audience, this also explains the profile of youtubers as a microinfluencer.