Frame the mission and corporate social responsibility, opportunities to enhance the credibility of the press

Abstract:

The uncertainty caused by the global financial crisis, digital convergence and the undermining of the credibility of the press as hegemonic media of reference is originating strategic discussions and movements in media organizations worldwide. This research, conducted by a team of professors from the Universidad Técnica Particular de Loja (UTPL) from Ecuador and the Universidad Santiago de Compostela in Spain, reviews the concept, mission statement and corporate social responsibility of the major publishers of Latin American newspapers.

Año de publicación:

2009

Keywords:

• Corporate social responsibility
• credibility
• mission
• quality
• trust

Fuente:

scopus