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R&D policies and strategies of the main European communication groups

Abstract:

Media groups are going through a changing reality and try to adapt themselves into it. Innovation, Investigation and Development (I+D+I) are strategic sources thought which corporative organizations search new concepts, ideas and answers to confront the present changes. This investigation analyzes corporate and financial reports from the principal European media during the three last years (2007, 2008 and 2009) with the intention of knowing the strategies and politics in “investigation and development” (I+D). The aim is to prove if biggest European audiovisual groups hold their I+D in digital fragmentation and in cross media actions. The method used is the one of analysis and contrast of corporative memories from each one of these main audiovisual groups.