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Assessing the Needs of an Innovation Resource to Promote the Touristic Sector of a Small Andean City. Riobamba, Ecuador

Abstract:

To address the challenge of sustainable development, the use of technology and innovation tools is imperative for tourism stakeholders. This paper examines the needs of an innovation resource to promote the touristic sector of Riobamba (Ecuador), through an approach to the global trends of technologic innovation globally used in tourism, the identification of the perception about the needs of an innovation resource to promote the touristic sector, and based in those results, describes the profile and preferences of touristic cycling users, the main natural sites of tourist interest near to Riobamba as well as the offer of MTB (mountain bike) routes provided by the Tourism Ministry of Ecuador. Our findings support the statement that cooperation between touristic destinations is a key factor to implement innovation resources in touristic regions, evidencing that in Riobamba is pertinent the implementation of a resource of innovation to promote tourism based on a sustainability paradigm.