Augmented Reality in Clothing Consumer Customization in COVID-19 Pandemic: A Preliminary Study.

Abstract:

Emergencies produce significant changes in people’s habits and lifestyles. Further, it also impacts our clothing tastes and preferences because social interaction is reduced, and everyday activities are performed at home. Thus, this paper shows a psychographic analysis to determine the type, style, color, and other clothing characteristics users preferred across the pandemic. In addition, some considerations have been taken into account to understand the clothing characteristics users will look for in post-pandemic presential jobs. In this context, the first version of a smartphone app using augmented reality (AR) has been developed. Three-dimensional objects were designed using Blender, while the smartphone app was set up using Unity, accompanied by modules such as AR Foundation, ARCore XR Plugin, and DOTween. The application allows the overview of the selected three-dimensional garment and …

Año de publicación:

2022

Keywords:

Fuente:

google