"Campaña publicitaria para la Compañía Seguros Pichincha, dirigida a los clientes que visitan las agencias del Banco Pichincha a nivel nacional"

Abstract:

This work arose based on the realization of an advertising campaign to secure Pichincha, for which began collecting information and analyzing it is presented below. First they began to structure the theoretical framework necessary information to complete the project important aspects such as: What is life insurance, which is advertising, which is a market research steps for conducting an advertising campaign among others. Second was taken into account the country's economic macro level important issues such as: GDP, a trend of life insurance and general insurance, insurance growth, the political, economic, social and technological. Third all the information about the company as are the companys history, values, philosophy, products, sales and service points, direct competition, segmentation, customer profiling. Fourth was made a strategic marketing plan which translated all the information about the company on key pieces to create strategies….

Año de publicación:

2012

Keywords:

• SERVICIO AL CLIENTE
• Publicidad

Fuente:

rraae