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Banking 101: Mobile-izing Financial Inclusion in an Emerging India

Abstract:

The market for mobile financial services in India is growing steadily. With 41 percent of India's adults financially excluded, however, promoting financial literacy requires serious attention. We present Banking 101 - a contextually relevant, mobile storytelling tool that, if integrated with mobile financial offerings, can offer a holistic solution to financial exclusion. © 2013 Alcatel-Lucent. ©2013 Alcatel-Lucent.

Año de publicación:

2013

Keywords:

    Fuente:

    scopusscopus

    Tipo de documento:

    Article

    Estado:

    Acceso restringido

    Áreas de conocimiento:

    • Finanzas
    • Finanzas

    Áreas temáticas:

    • Economía financiera
    • Comunicaciones
    • Economía

    Contribuidores:

    Neha KumarNeha Kumar
    Lal S.Lal S.
    Mathur A.Mathur A.