Regresar

Big data en el proceso disruptivo de transformación digital y su relación con la toma de decisiones del administrador

Abstract:

The aim of this research about "Big Data in the disruptive process of digital transformation and its relationship in the decision-making process of the administrator" is to analyze the methods applied by administrators of small-medium enterprises in the decision-making process. As a digital transformation in the city of Guayaquil, due to the commercial growth and the magnitude of this type of existing companies, it was necessary to carry out this project taking as a reference the lack of knowledge and the factors that affect the application of the types of methods in the decision-making process and its relationship with the collection and interpretation of information used, as internal and external sources to be considered by the administrator. In the methodological part, the hybrid approach was used, taking the survey as a tool, to obtain accurate and real data from the process of application methods in decision-making, due to the large volume of companies and their commercial activity, it was decided to apply the type of non-probability sampling, in turn, convenience sampling is applied, which is the one chosen for the selection of the individuals to be surveyed. Once the survey was carried out, the results were presented in order to find the relevant positive or negative characteristics, which allowed developing a presentation of results via the analysis of improvements by making use of the results obtained through the relationship of the administrative strategy of the SWOT matrix and the CAME analysis tool to improve the internal and external factors of the SWOT analysis.