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Big data in the ibero-american mass media

Abstract:

The research focuses on knowing what the current reality is in relation to the use of large databases and their visualization within the media of 23 Ibero-American countries. In this context, 100 news stories are analyzed with big data content in each country, including a US medium. To conclude with the research objectives, the use of qualitative and quantitative methodologies applied in content sheets was determined: data journalism to learn about big data; in addition to interviews with experts in the field. Among the main results of the investigation, it was found that media such as La Nación (Argentina), El Deber (Bolivia), La Nación (Costa Rica), El Comercio (Ecuador), El País (Spain), The New York Times (New York), handle large amounts of data and distribute the information through new online narratives with an interdisciplinary synergy between: journalists, web developers and programmers, infographers, sociologists, statisticians, editors and editors. In these cases and using a strategic business model, the quality content allows loyalty to the prosumer.