Branding y el posicionamiento en medios digitales de la empresa “Copy Sur”, Guayaquil 2021.

Abstract:

This project seeks to solve the graphic problems that the company Copy Sur has, taking into account its visual identity. The objective of the project is the rebranding of the brand identity in addition to the creation of the company's social networks and the implementation of valuable content for them. All the theoretical information necessary for a better understanding of elementary concepts to reach the objective of the project has been collected, considering the most representative authors of the topics, direct information is collected from the managers of the company Copy Sur, as well as information from experts in the most important topics of the project, an analysis of the company's competition is carried out considering the 15 quality parameters of a brand, identifying the elements of the brand platform that the company lacks. Finally, the proposal is made, the brand platform, the redesign of the company's identifying symbol, the new graphic identity, brand manual and valuable content for social networks.

Año de publicación:

2021

Keywords:

• REBRANDING
• Identidad visual
• POSICIONAMIENTO
• Marca

Fuente:

rraae