Bringing content awareness to web-based IDTV advertising

Abstract:

In the new technological context of interactive digital (IDTV), traditional TV spots are expected to be replaced by interactive applications. In this paper, we propose a new TV advertising architecture inspired by the philosophy and business models of online advertising. Personalization and content awareness are the two mainstays of our approach that allow advertisers to have more efficient campaigns focused on a targeted audience. © 2012 IEEE.

Año de publicación:

2012

Keywords:

• interactive digital TV (IDTV)
• personalization
• Content awareness
• sponsored advertising

Fuente:

scopus