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Bulker: A mediator system grounded on social networks for online trading of batches of products

Abstract:

We present a system that mediates between consumers and providers for the trading of batches of products on the Internet, leaning on social networks as a vehicle for the distribution of publicity and the formation of groups of interest. The system enables new means for providers to reach groups of users potentially interested in their products, reducing the burden of specifying the characteristics of the target audience of each campaign. As regards the consumers, they are offered a convenient and reliable mechanism to purchase products at a lower price, with the additional advantage of a new form of targeted, trust-based advertising. In terms of exploitation, a clear business model arises, based on obtaining a profit margin from the discounts enjoyed by those who decide to participate in the purchase of a batch of products, as well as on the optimization of the distribution logistics in the case of material assets.