Regresar

Business Economic Context of Electoral Debates on Television the communication sector in Spain

Abstract:

Electoral debates on television, in addition to being an electoral political communication tool and a basic instrument for improving the quality of public opinion and, ultimately, the democratic quality of any country, are a television show, a strategic space in the programming of those operators that bet on this formula that reports millions of audiences, only comparable to those of major sporting events. It is in this context in which this article is explained, which analyzes the communication sector in Spain from a business economic point of view, as a framework in which electoral debates are organized, held and televised, a formula that, although punctual, it reports important positive results for television networks.