Business innovation and business philosophy as success factors in the family business SAPRIET: An Ecuadorian experience

Abstract:

The aim of this paper is to demonstrate how innovations in business strategy and business philosophy marketing solved the problem that existed in the agricultural SAPRIET. The study was conducted it through the specialized literature review and narrative; the description of experiences constitutes a success factor resulting in economic benefit for the company and its workers.

Año de publicación:

2018

Keywords:

• business strategy
• organic production
• Business philosophy
• Family Business

Fuente:

scopus