Bárbara Michelle Palacios Castro

Abstract:

It is intended to provide a solid epistemological framework in order to create, plan and manage business communication that generates optimal results exceed customer expectations. As a preliminary step we will delimit the scope of the word communication. We will discuss also the organizational communication concept exploring its various forms and methodologies, always seeking to integrate the identity, image and reputation, internal communication and global communication. Finally, we will present two communication campaigns, an internal and an external one.

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