CIALCO: Alternative marketing channels


Abstract:

This research uses data mining techniques to establish data pbkp_redicting consumption of products that are grown in areas of the Andean region of Ecuador by relatives and marketed in alternative circuits that prevent intermediary called Cialcos to improve their income groups.

Año de publicación:

2016

Keywords:

  • Association Rules
  • Time series trend
  • alternative circuits of commercialization
  • TIME SERIES
  • pbkp_redictive analysis
  • Agro producers

Fuente:

googlegoogle
scopusscopus

Tipo de documento:

Conference Object

Estado:

Acceso restringido

Áreas de conocimiento:

  • Marketing
  • Marketing

Áreas temáticas:

  • Publicidad y relaciones públicas
  • Dirección general
  • Comercio