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COMPETITIVENESS OF WATER PACKAGING COMPANIES IN SANTO DOMINGO

Abstract:

The evaluation of competitiveness is a fundamental tool for all types of companies, from which an adequate diagnosis is established that must be accompanied by actions that allow strengthening the variables and indicators that contribute to potentiate the sustained development of a company, the study focused on the application of the methodology of the Inter-American Development Bank to evaluate the competitiveness of the main companies and businesses dedicated to bottling water in the city of Santo Domingo Ecuador, considering variables and indicators related to: strategic management, services and operations, quality assurance, marketing, accounting and finance, human talent, environmental management and information system, analyzing the results it appears that this type of companies achieved high marks from highest to lowest score in services and operations, accounting and finance, systems of information and human talent, Other variables have a rating with a medium range, but evidenced that it must be radically improved in aspects such as implementation of strategies, analysis of results, evaluation of the sector, market studies, application of financial indicators, adequate waste management and constant innovation of products. and services, by achieving the strengthening of these indicators, the levels of competitiveness would rise to an important extent and at the same time allow this type of companies and businesses to achieve a sustained long-term development based on the quality of products and services in the interests of to attract new customers and retain current ones.