CONTRIBUTION TO A MANAGEMENT MODEL FOR THE PARISH OF EL CISNE

Abstract:

This chapter tackles a variety of criteria focussed on the sustainability of a tourism product based on rural tourism, with specific actions pertinent to the tourism potential of the region. The result is a management model that includes the participation of public, private, and community stakeholders in order to develop local tourism and improve the quality of life of the inhabitants. The structure of this chapter contains a conceptual analysis of the management model, the factors that have an effect on the successful development of rural tourism, a general analysis of the case study, and the analysis of the current management of rural tourism in Ecuador and the zone under study. Likewise, this chapter contributes to the efficient management of rural tourism in the zone by presenting some lines of action focussed on innovation, sustainability, associativity, and participation in the local community. Additionally, this research work significantly contributes to public stakeholders of the parish by providing guidelines for efficient management in the short, medium, and long term. This work is the result of the project “Rural tourism as an axis of sustainable development in the parish of El Cisne of the district of Loja in the province of Loja: Generation of a model based on gender and inclusion”. The purpose of the project was to obtain information on the perceptions of the inhabitants about tourism by surveying local families. In this project, we analyzed some variables such as development of tourist activity, perceptions of the people in charge of public administration, and practices of social responsibility. The objective of this research work is to contribute to a management …

Año de publicación:

2020

Keywords:

Fuente:

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