CREATIVIDAD E INNOVACIÓN EJES TRANSVERSALES EN LA DIRECCIÓN EMPRESARIAL. CASO DE LAS MIPYMES.

Abstract:

“Creativity and innovation today for companies is a fundamental pillar in competitive development, because its effects are of the utmost importance that generate sources of employment, growth and well-being for society”(González, Riofrío, Sánchez-Quezada, 2017, p. 537). Business dynamics oblige entrepreneurs to make use of elements that allow efficient administration. To evaluate how creativity and innovation constitute transversal axes to improve management in MSMEs in the city of Riobamba is the objective of the research. The study has a mixed approach, with descriptive, cross-sectional and non-experimental research, through the use of a structured survey as a field inquiry instrument, applied to 180 entrepreneurs, managers and administrators of Mipymes, it was carried out the first half of the year 2019 and complemented with documentary and bibliographic exploration. The results revealed that creativity …

Año de publicación:

2020

Keywords:

Fuente:

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