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CREDIT CARDS IN ECUADOR AND THEIR INCREASE TODAY

Abstract:

At present the Ecuadorian population in its great majority make use of the credits that the banking entities make available to the client, because if it is true that credit is an instrument that has been a catalyst of the economy that drives consumption, but also consumption within a circle drives the use of credit cards, for such reason the present investigative work aims to analyze the trend of the use of credit cards during the first quarter between the year 2018 and year 2022. For which a research method was designed based on the quali-quantitative modality, applying methods of theoretical level of knowledge, and documentary techniques. The main results obtained are records with comparative trends of the main credit card brands and their positioning in the financial market of Ecuador, finally it was determined that the trend is growing as a reflection of the recovery of consumption in the country.