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CREDIT CARDS IN ECUADOR AND THEIR INCREASE TODAY

Abstract:

At present the Ecuadorian population in its great majority make use of the cbkp_redits that the banking entities make available to the client, because if it is true that cbkp_redit is an instrument that has been a catalyst of the economy that drives consumption, but also consumption within a circle drives the use of cbkp_redit cards, for such reason the present investigative work aims to analyze the trend of the use of cbkp_redit cards during the first quarter between the year 2018 and year 2022. For which a research method was designed based on the quali-quantitative modality, applying methods of theoretical level of knowledge, and documentary techniques. The main results obtained are records with comparative trends of the main cbkp_redit card brands and their positioning in the financial market of Ecuador, finally it was determined that the trend is growing as a reflection of the recovery of consumption in the country.