Campaña de reposicionamiento para un restaurante típico. Caso: Rincón La Ronda Restaurante

Abstract:

The term restaurant appeared in 1765, the purpose of this place it to offer people a suitable place where they could feel more comfortable and where they could taste several dishes. A traditional restaurant is characterized by offering a variety of dishes where the diner has the opportunity to choose what he wants to taste, so the waiter serves it on the table. This study was carried out in the Metropolitan District of Quito. The tools that were applied were surveys, interviews and observation guides. They were used in order to know the level of positioning that Rincón la Ronda Restaurant has in the city; thus an effective campaign of communication was proposed. The Brand was chosen in order to promove the typical Ecuadorian gastronomy, so that national and international tourists could know more about this type of food. It is necessary to keep our traditions and it is should be stated that the typical food is the most representative from our country. Rincón la Ronda Restaurant opened on May 11th, 1982, its main purpose was to offer quality service to thenational as well as international tourists. This restaurant has obtained good results which are reflected in the recognitions obtained during there years. Even though this restaurant has been working for 36 years, it is always advisable to renew it without putting aside the tradition that represents it. For this reason, the establishment should communicate about the new concept that is The tradition that wakes your taste up to its customers and posible customers. This study focused on getting a new positioning of Rincón la Ronda by means of the accomplishment of this campaign. Also, this campaign wants people to know that there are places where traditional food is served where they can go and share time with their relatives or loved ones.

Año de publicación:

2018

Keywords:

• CENTRO HISTORICO DE QUITO
• Campañas Publicitarias
• Restaurante
• MERCADOTECNIA TURÍSTICA

Fuente:

rraae