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Caracterización de la estrategia comunicacional, aplicada en el marco de los nuevos medios, para el acuerdo político entre el PSC y CREO, durante su proceso polietápico.

Abstract:

This current research piece of work seeks to identify the communicational characteristics of the political strategy for electoral and governmental purposes, applied within the framework of the new media, for the political pact between the PSC and CREO, read through the events: presentation of the coalition, getting on to the presidency, culmination of the coalition, Bill “Creating opportunities” and triumvirate conspiracy. An analysis of the content published on the official Facebook and Twitter accounts of the parties and their leaders were carried out in order to identify their discursive turns and the development of strategies during the multi-stage process for the issuance of communiqués. Resulting as the evident need for a response by the parties and their respective leaders, on the conflicts generated during the multistage process of the coalition in response to the political interests of their structures.