Caracterización del consumidor de productos agroalimentarios en mercados tradicionales frente al covid-19 en el Ecuador

Abstract:

When shopping before the health emergency, the food and essential products that were sold in popular markets presented a position in the consumer's mind by tradition and by price. But, the big question is, Has the health crisis influenced the consumption of agri-food products in traditional markets? To answer this hypothesis, a methodology was designed under a quali-quantitative approach in a descriptive study, under the survey technique directed at the economically active population of the city of Riobamba, where it was identified that the behavior is in accordance with the level of income and the fear of contagion with Covid-19. During the health emergency, food companies and supermarkets have benefited from this health crisis, as they comply with biosecurity protocols, providing confidence and changing consumer behavior in Ecuador; However, this has significantly affected traditional and popular markets …

Año de publicación:

2021

Keywords:

Fuente:

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