Regresar

A strategic perspective on the implementation of inclusive businesses: The experience of Ecuadorian firms

Abstract:

This study analyses the viability of inclusive business models as a strategic corporate social responsibility (CSR) action with the potential to balance business and social objectives. A qualitative approach was used to gather information from leading Ecuadorian firms with visible CSR activities. The strategic CSR framework proposed by Burke and Logsdon was used to analyse whether the inclusive business models used by Ecuadorian firms qualify as strategic opportunities with dual benefits. The case analysis confirms that inclusive businesses are social initiatives that are also recognised as viable business opportunities. However, current projects reproduce the models of leading multinationals and provide only temporary strategic advantages and indeterminate social benefits that are subject to organisational outcomes. The strategic recommendations are compared with empirical accounts to outline a conceptual framework for the implementation and management of inclusive business projects. The framework is oriented towards the achievement of the full potential value of these models.