Chamber of popular micro-businesses, popular brands, and multi-place fairs: Entrepreneurial association in Monte Sinai (Guayaquil, Ecuador)

Abstract:

Monte Sinai is a town located in the northwest of the city of Guayaquil, Ecuador, and has about 99,325 hectares. There are some signs that this population is in the process of being transformed into a satellite city, given the increasing number of startups and the formation of small markets to buy and sell raw materials. Also, extreme poverty has increased from 7.9% to 15% from 2010 to 2020. There are approximately 12,152 businesses: Cyber shops (spaces for renting internet services by the hour or fraction thereof), grocery stores, canteens, pharmacies, bazaars, hairdressers, chicken restaurants, creative entertainment services, among others. This fact implies an economically active population of 34,584 (there are no rigorous statistics on the population), which means a possibility of a very varied supply at the retail level. The objective of this chapter is to propose a Chamber of Popular Entrepreneurs that will lead to the continuous creation of popular brands. For this goal, the authors analyze the Multiplazas Itinerant Fairs as a strategy for popular micro businesses.

Año de publicación:

2021

Keywords:

Fuente:

scopus