Comercialización de crema con extracto de caracol

Abstract:

The overall objective of this research is to determine the market for cream made with snail extract to establish its potential, realizing the level of acceptance that the cream has, the ability to generate permanent clients; this research is also interested in knowing cream brands that exist and to define the niches and the size of this market that keeps growing. For a suitable approach to the diagnosis of the market of the cream elaborated with extract of snail, environment analysis will be perform, both macro and micro studies that surround the production of this extract, making references to factors such as, economic, social, technological, market, etc. In this context we begin by analyzing the characteristics of the sector and related sub-cream business; On the other hand, we refer to the microenvironment, related to productive activity mentioned. Then we will address the findings of the market research trough, surveys, expert interviews and focus groups. Once the diagnosis of the market in which you want to enter, then details the proposed company to be built, planning on parameters considering economic, technical and legal issues that will reduce the risk when it is implemented the company. Determining the activities to be undertaken, particularly around marketing strategies designed to achieve a proper positioning in the market of the City of Quito, pricing policies and additional services that would be provided, and finally performs financial analysis which shows the important performance presented to the business, given the competitive advantage that is.

Año de publicación:

2015

Keywords:

• Publicidad
• MARKETING
• TURÌSMO
• Empresa

Fuente:

rraae