Regresar

Commercial strategies to improve management in the ecuadorian micro enterprises post covid-19

Abstract:

The rapid spread of COVID-19 has affected economies and global health. Latin America and especially Ecuador have also felt the negative influence of the pandemic caused by the virus. The economic effects of microenterprises that contribute significantly to the country’s economic growth have been destabilized, in some cases going bankrupt. The objective of this research is to carry out a study of the microenterprise scenario based on their Weaknesses, Threats, Strengths and Opportunities in order to make consistent decisions. Once the analysis has been carried out, a strategy is defined that enhances the identified strengths to overcome the weaknesses and control the threats that allows obtaining the maximum benefit from the opportunities.