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Community cartography in health communication: An asset-based mapping approach in four communities in rural Ecuador

Abstract:

Scholars and practitioners are increasingly turning to maps as tools for promoting health and development communication. These maps are often criticized for privileging the interests of the global North and for authorizing (neo)colonial approaches. The authors offer a case of community mapping incorporating asset-based community development that offers an alternative cartography. Drawing on the maps produced by members of four communities in rural Ecuador, the authors articulate how their maps productively use and challenge assumptions about maps. Following this analysis, the authors offer some implications that community-scale maps have for articulating rhetorical alternatives in health and development communication.