Regresar

Comparative study of web pages as a second screen information: Review of cases of the main national television channels of member countries of the andean community

Abstract:

The research focuses on the study of the websites of TV channels that have more audience of the countries of AndinaComunity. The sample consist in channels with national coverage in Ecuador. Ecuavisa and Ecuador TV; in Colombia: Caracol TV and Signal Colombia; in Peru: America TV and TV Peru; Bolivia: Bolivia ATB and TV Bolivia. The methodology used is qualitative and integrates the Evaluation Model of Web pages. The aim is to know the structure of the sites facing the main identification pages components, usability, accessi bility, interactivity and mobility. The comprehensive evaluation of all indicators to determinate if the sites in consultation are the digital version of the medium as a second screen information; taking into account that an attractive design and effective management of the sites offer the user a flexible and interactive service, allowing access to content from any electronic device.