Competitive and comparative advantages of university entrepreneurs in the central region of Ecuador

Abstract:

The present article aims to establish the impact of the use of competitive and comparative advantages in university projects in the central region of Ecuador, considering the factors characterizing the enterprises, which are the dynamic engine of the country's economy. For the accomplishment of this work an applied methodology was used that supports a quantitative approach, based on a response index by the cronbach alpha method, as viability of the instrument of the applied online survey, that through the interface of Google Drive, it was possible to apply to Universities of zone 3, students graduated from faculties related to Entrepreneurship or Business Administration. The results of the study in the context reflect that the enterprises face significant limitations, in the external area the respondents consider that there are important difficulties to make the companies aim to be competitive, nonetheless, certain factors …

Año de publicación:

2017

Keywords:

Fuente:

google