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Competitiveness in the Rural Associative Companies producing cocoa of the Vinces canton, Province of the Rios - Ecuador

Abstract:

Different studies corroborate that there are different orientations for the evaluation of competitiveness, the systemic competitiveness approach, allows to assess the meta, macro and micro levels of the business context. In this research, the competitiveness at the micro level reached by the rural cocoa companies was assessed, the methodology used was qualitative, obtaining as a result that there are significant differences in the competitiveness of the associations, finally the conclusions and suggestions for future studies are presented.