ANALYSIS OF THE CAPACITY OF INTERNATIONALIZATION OF ENTREPRENEURIAL BUSINESSES IN THE CITY OF GUAYAQUIL

Abstract:

The Early Entrepreneurial Activity of business in Ecuador reflected a high growth in the economy during the last two decades. The objective of this work is to study the behavior of the innovative capacity of entrepreneurial businesses with respect to internationalization. This study has a non-experimental design of descriptive type under a quantitative paradigm. The data collected shows that the price behavior of the manufactured product in Ecuador is higher than the international one in the study context. In addition, the internationalization capacity is affected by the high costs of raw material that must be covered by entrepreneurial businesses.

Año de publicación:

2018

Keywords:

Fuente:

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