Computatión afectiva y análisis del comportamiento del consumidor/Affective computing and analysis of consumer behavior

Abstract:

Affective computing and consumer behavior have evolved to give way to sentiment analysis either invasively or interactively. There are some tools that facilitate affective computing such as CRM and recommender systems. These are studied to analyze their objectives, applications and performance, without neglecting the evolutionary process that have suffered through the years. Also relevant is the direct impact of affective computing companies that use it, and the process that this implies. Its application to pbkp_redict and give consumers new products is a reality in today's market, increasing company profits and enabling approach to the consumers never has seen before.

Año de publicación:

2017

Keywords:

Fuente:

google