Comunicación en las redes sociales favoritas en las marcas y empresas Communication in the favorite social networks in brands and companies Comunicação nas redes sociais …

Abstract:

Currently, the basic principles of marketing are applied considering the influence of the Internet and, especially, of social networks, causing this constant technological development that companies are more creative when targeting specific audiences and obtaining profits. Through the use of new technologies, companies attract new customers, serve existing customers and earn money, as well as promote brand image, provide useful services and prepare well-defined advertising campaigns. Therefore, to achieve the success of the brand, it is essential that organizations acquire knowledge about the different tools and strategies offered by digital marketing, including the use of social networks, in order to recognize which tool or strategy it achieves. attract the public and internet traffic to a greater degree, according to the definition of the company's objectives. The objective of this bibliographic review is to know which are the favorite social networks of brands and companies today, considering that in recent years the expansion of the Internet and the growing popularity of online social networks have had a great impact on the how brands and companies develop marketing strategies to position themselves in the market.

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