ANÁLISIS DE LA RADIO ONLINE EN UN MEDIO DE COMUNICACIÓN Y EL IMPACTO QUE TIENE ENTRE HOMBRES Y MUJERES DE 17 A 50 AÑOS EN LA CIUDAD DE GUAYAQUIL EN EL PERIODO 2015-2016

Abstract:

The problem of this researck is what are the degrees of acceptance and impact that online radio has on men and women from 17-50 in the city of Guayaquil? The The objective: is to present a proposal that strengthens the consumption of online radio in the city of Guayaquil. Hypothesis: is the social impact generated by the implementation of online radio and affects in the acceptance that is generated by young and adult audience to this new communication platform and the longstanding preference for this new medium of communication. The variables: are online radio has a social impact. The type: of researck is descriptive. The design: is non-experimental – transectional. The methodology: is penomenology. In this investigation it was used 8 researck techigrees. The : is non-probabilistic - per quota. The result: is the hypothesis was confirmed. The proposal: is the implementation of an online radio in the city of Guayaquil addressed to a young, adult audience.

Año de publicación:

2017

Keywords:

• TECNOLÓGIA
• HERRAMIENTA COMUNICACIONAL
• comunicacion
• ERA DIGITAL
• internet

Fuente:

rraae