Consideration of external and internal factors to be analyzed to perform the situational analysis of a company

Abstract:

To develop this work on external or internal factors or forces that must be analyzed to make a situational analysis in a company, it is important to start from the external environment in which the company or organization conducts its business activities. This environment or business environment is divided into two: macro environment and microenvironment, in the first forces or factors are as they are economic, technological, political-legal, natural, demographic and socio-cultural fundamentals that should be analyzed when the organization has decided to make a diagnosis for your company. While the microenvironment consists of forces or factors that are closer to the company but equally influence the daily activities of the company or organization and these are: competition, suppliers, substitutes, customers, intermediaries and public. In the external environment and business opportunities generated threats. While in …

Año de publicación:

2015

Keywords:

Fuente:

google