Consumer Behavior in the Disposal of Products: Forty Years of Research


Abstract:

Consumer behavior in the disposal of products has consequences for the consumer's well-being and also for businesses, society, and the environment. In recent years, this field of research has experienced remarkable growth; however, efforts to systematize existing knowledge and to propose future areas of research have been scarce. This study presents a review of 62 selected articles using a consumer behavior model to present the results of their findings. Finally, the results provide practical insights on marketing and promotion and communication.

Año de publicación:

2018

Keywords:

  • Product disposal
  • Promotion
  • consumer behavior

Fuente:

googlegoogle
scopusscopus

Tipo de documento:

Article

Estado:

Acceso restringido

Áreas de conocimiento:

  • Comportamiento del consumidor

Áreas temáticas:

  • Dirección general
  • Ética del trabajo
  • Ciencias sociales