Consumer Behavior in the Disposal of Products: Forty Years of Research
Abstract:
Consumer behavior in the disposal of products has consequences for the consumer's well-being and also for businesses, society, and the environment. In recent years, this field of research has experienced remarkable growth; however, efforts to systematize existing knowledge and to propose future areas of research have been scarce. This study presents a review of 62 selected articles using a consumer behavior model to present the results of their findings. Finally, the results provide practical insights on marketing and promotion and communication.
Año de publicación:
2018
Keywords:
- Product disposal
- Promotion
- consumer behavior
Fuente:
google
scopus
Tipo de documento:
Article
Estado:
Acceso restringido
Áreas de conocimiento:
- Comportamiento del consumidor
Áreas temáticas:
- Dirección general
- Ética del trabajo
- Ciencias sociales